I am getting really sick of these emails from marketing folks requesting free commercial space from “mommy bloggers.”
From: Andrea the PR Person
Subject: Mohnson’s Baby Touching Bond—Animated Shorts
Date: February 13, 2008 2:09:44 PM EST
To: Jenn Mattern
Hi Jenn,
Given the growing number of moms online, Mohnson & Mohnson has a created a new online initiative focused on its iconic brand, MOHNSON’S BABY LOTION. Mohnson’s is working with new mom and Emmy award-winning actress, Barushka Smargitay, on the company’s first entertainment, alternative marketing initiative, aimed toward online media. Barushka and Mohnson’s have created four adorable cartoon shorts with leading animation studio, Animation Perspective, which emphasize the importance of bonding with your baby and the benefits of a mother’s loving touch….
The campaign emphasizes the importance and growing trend of baby massages, as backed by scientific research, as well as the role the Internet and blogs play in mothers’ lives. The video is also available on YouTube.com and leading mommy bloggers for anyone, anywhere!
If you have any questions or would like any images (pictures of Barushka in the voice booth, jpegs of the Pink lotion) please let me know.
Thanks, and best,
Andrea the PR Person
_______________
My response:
Subject: Re: Mohnson’s Baby Touching Bond—Animated Shorts
From: Jenn Mattern
Date: February 13, 2008 2:07:42 PM EST
To: Andrea the PR Person
Wow, really? I should have touched my baby? Crap. Blew that one.
Comments on this entry are closed.